Sr Lifecycle Marketing Manager

At Aftershoot, we’re building a global community of photographers who spend less time behind their screens and more time behind the lens. Every feature we create, every update we ship, is designed to make post-processing easier, faster, and smarter for photographers around the world.

From culling to editing to retouching. Our AI tools do all the heavy lifting, so photographers can focus on what they do best: capturing moments, telling stories, and creating magic.

We’re a fast-growing, passionate team backed over 200K+ active users globally. Double-digit ARR in less than 4 years, amazing investors and team who truly believe in our mission.

Our mission is clear: Become the default companion for every photographer in the world.

If you care deeply about building meaningful products, working with curious and driven teammates, and being part of a team that genuinely loves what they do, we’d love to meet you.

Let’s create the future of AI in photography, together.

🚀 Your Mission:

As our Senior Lifecycle Marketing Manager, you'll own the entire user journey across Aftershoot's multi-product ecosystem—from the moment someone enters their email to long-term customer retention. In a PLG business with no sales team, lifecycle marketing is our conversion and retention engine. Your mission is to systematically reduce drop-offs at every stage of the funnel, replacing traditional sales motions with intelligent automation and personalized communications that activate, convert, and retain photographers at scale.

🎯 What You Will Do:

• Own the Full Funnel: Take ownership of the entire user journey across four products (Culling, Editing, Retouching, and upcoming launches). Systematically identify and reduce drop-offs from lead capture through trial activation, conversion, and long-term retention.

• Build Channel-Specific Journeys: Develop personalized lifecycle communications based on acquisition source. Users from paid channels, influencer marketing, organic, and word-of-mouth all behave differently-you'll create tailored experiences that meet each segment where they are.

• Drive Activation & Conversion: Design and execute programs that get trial users to experience their "aha moment" faster. In a self-serve model, your communications replace traditional BDR/SDR/Account Manager functions-guiding users to value without human intervention.

• Reduce Churn & Expand Revenue: Build retention programs, win-back campaigns, and cross-sell/upsell flows that maximize customer lifetime value across our subscription base of 40,000+ photographers.

• Build the Infrastructure: Drive the migration to a new CRM platform and build the foundational architecture for lifecycle automation. Design scalable systems that can grow with our product portfolio.

• Experiment Relentlessly: Establish rigorous testing frameworks to continuously optimize every touchpoint. Use data to identify friction points and deploy solutions that move metrics.

• Collaborate Cross-Functionally: Work closely with Product, Growth Marketing, and Creative teams to ensure lifecycle communications align with product updates, campaign launches, and user behavior insights.

  Primary KPIs

  Where we’ll focus first.

  • Lead-to-trial conversion: Percentage of users who enter their email and actually start a trial

  • Trial activation rate: Percentage of trial users who experience the product’s core value

  • Trial-to-paid conversion: Percentage of trial users who become paying customers

  • At-risk save rate: Percentage of users showing churn signals who are retained through intervention

  Secondary KPIs

  Where we’ll expand as foundational programs mature.

  • Payment recovery rate: Failed payments recaptured via dunning sequences

  • Trial reactivation rate: Expired trial users who return and re-engage with a new trial

  • Reactivation rate: Churned paid users who return via win-back campaigns

  • Cross-product adoption & expansion revenue: Users adopting additional products and revenue generated from upsells/cross-sells

  We’ll likely sequence focus on 1-2 at a time to build momentum, expanding as the function scales. We’ll measure LCM-attributable lift on these metrics-separate from product, pricing, or other external improvements.

💪 What We're Looking For:

• Experience: 7+ years in lifecycle marketing, CRM, or email marketing roles, with significant experience in SaaS or subscription-based businesses operating at scale.

• PLG Understanding: Familiarity with product-led growth mechanics. You understand how to drive activation and conversion through communication rather than sales conversations.

• Channel Expertise: Understanding of how different acquisition channels produce different user behaviors—and how to personalize journeys accordingly.

• Technical Proficiency: Hands-on experience setting up and managing marketing automation platforms. Comfortable with CRM migrations and building complex automated journeys. Proficiency in HTML/CSS for email design.

• Data-Driven Mindset: Strong analytical skills to identify funnel drop-offs, design experiments, and measure impact. Experience with behavior analytics tools and cohort analysis.

• Execution Focus: This is a senior IC role with significant hands-on work. You're comfortable going deep on one problem for extended periods and executing at a high level.

• Scale Mentality: Experience working with large user bases where small percentage improvements translate to meaningful business impact.

• Communication Skills: Excellent written English to craft compelling content for a global audience of photographers.

What happens after you apply?

1. Step 1: If your profile aligns with our vibe and requirements for the role, our people team will reach out to you for a brief phone call.

2. Step 2: If everything aligns, your next chat will be with one of your future team members to better understand the role and your experience.

3. Step 3: You will then be given a task - this helps us evaluate your thought process and help you showcase your expertise.

4. Step 4: If everything goes well, you will meet the leadership for a quick bar-raiser round.

5. Step 5: If you do manage to clear all rounds, this is the point we make an offer, shake hands, and welcome you to the team.

You will work with:

1. Captain: Varun

2. Team Members: Arshia, Kanika, Ashutosh and the rest of the Aftershoot team.