Lead- New Initiatives

At Aftershoot, we’re building a global community of photographers who spend less time behind their screens and more time behind the lens. Every feature we create, every update we ship, is designed to make post-processing easier, faster, and smarter for photographers around the world.

From culling to editing to retouching. Our AI tools do all the heavy lifting, so photographers can focus on what they do best: capturing moments, telling stories, and creating magic.

We’re a fast-growing, passionate team backed over 200K+ active users globally. Double-digit ARR in less than 4 years, amazing investors and team who truly believe in our mission.

Our mission is clear: Become the default companion for every photographer in the world.

If you care deeply about building meaningful products, working with curious and driven teammates, and being part of a team that genuinely loves what they do, we’d love to meet you.

Let’s create the future of AI in photography, together.

🚀 Your Mission:

You own Photon's marketing end to end. Positioning, growth, channels, and the team behind it.

Photon is a different business from our flagship product. The audience is broader, the product is free, and the measure of success is people using it rather than a subscription funnel. Your first job is to scale what is already working, find what comes next, and build the activation and retention motion that turns downloads into an active user base.

You will also own marketing for Mastin Labs, sustaining the preset business and building the path that brings its customers into the wider Aftershoot ecosystem.

🎯 What You Will Do:

• Photon growth. You carry the user growth numbers. You define the metrics Photon is judged on and the benchmarks for activation and retention.

• Positioning and brand. Photon speaks to enthusiasts, not professionals. You define what the brand stands for, who it serves, and how it differs from Aftershoot, and you hold the standard for how that shows up on every surface.

• Acquisition and channel strategy. Scaling the channels already showing signal, opening the next ones, and deciding where Photon invests. Content, community, creators, app store, lifecycle, and paid where it earns its place.

• Go-to-market. Release and feature marketing, from positioning through to the campaigns behind each launch.

• Analytics and insight. Product usage and behavioural data, cohort analysis, and competitive and category tracking, translated into where the product and the marketing go next.

• Mastin Labs. Running the preset business through releases, catalogue marketing, and retention, while preserving the brand's identity, and building and measuring the migration path from Mastin Labs customers into the Aftershoot ecosystem.

• Cross-functional collaboration. Working with Product, Design, and Aftershoot's central marketing teams across paid, product marketing, content, brand, and partnerships to deliver work beyond what a small team could produce alone.

• Team leadership. Managing, coaching, and developing your team, and building it out as Photon scales.

💪 What We're Looking For:

• 8+ years in marketing, with a track record of growing a consumer or prosumer product where the audience is broad and adoption is driven by product experience rather than a sales motion

• Experience owning user growth numbers for a product rather than a single channel

• Breadth across positioning, content, community, lifecycle, and enough paid media literacy to brief and evaluate campaigns

• Strong grasp of activation and retention, and the analytical ability to work in cohorts rather than campaign reports

• Strong messaging and editorial judgement, with the ability to set the standard for copy rather than write all of it

• Comfort operating with ambiguity and the judgement to decide what not to do

• Experience managing and developing marketers

What happens after you apply?

1. Step 1: If your profile aligns with our vibe and requirements for the role, our people team will reach out to you for a brief phone call.

2. Step 2: If everything aligns, your next chat will be with one of your future team members to better understand the role and your experience.

3. Step 3: You will then be given a task - this helps us evaluate your thought process and help you showcase your expertise.

4. Step 4: If everything goes well, you will meet the leadership for a quick bar-raiser round.

5. Step 5: If you do manage to clear all rounds, this is the point we make an offer, shake hands, and welcome you to the team.

You will work with:

1. Captain: Rasheed

2. Team Members: Sounak, Vasundhara and the rest of the Aftershoot team.